SEO (search engine optimization) is the process of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). It includes off-page, on-page SEO, and other search engines technical SEO factors.

On the other hand, Google Ads is a paid advertising platform where you can create ads displayed to users when they search for specific keywords. Both SEO and Google Ads can effectively drive traffic to your website, but they are two distinct strategies.