How Does Local SEO Work?

Local SEO is all about telling the search engines what you offer and where you’re based. By communicating the relevance of your web pages to a particular type of customer in a specific geographical area, you can encourage the major search engines, like Google, to favour your content above your competitors’ efforts and list you highly within the search results.

Gaining higher rankings in the organic listings will not only increase your search exposure – it will also transform your online reputation. Suddenly, you’ll be seen as a trusted, reputable business that’s worthy of first page positions. And because all eyes will be on your business, you’ll start generating more of those all-important enquiries or sales.

Our Local SEO Process

Keyboard Research

By researching your market and analysing other websites in your niche, we’ll find out which local SEO keywords you should be targeting.

Competitor Analysis

We’ll take a good look at what your competitors are doing. The only way we can develop a campaign that’s going to outsmart them!

On Page

Tweak and optimise your website to ensure it meets the search engine’s stringent guidelines and can be crawled quickly and easily.

Off Page

Off SEO This is where the fun really begins! We’ll run a comprehensive link building campaign to increase your website’s authority.

Why do you need local SEO?

Local SEO is absolutely essential for any company in London that wants to claim a great ROI from the web. With so many organisations vying for the attention of city-based customers, investing in your local SEO presence is one of the only ways you can truly leapfrog your rivals and claim a bigger share of your local market.

As little as 15 years ago, an ad in the Yellow Pages was enough to secure an influx of customers. But times have changed – and with more and more people relying on local search to find what they need, it’s essential for any company to rank well within the major search engines for keywords that are relevant to their business.

Think about it. If you need a plumber in Aldgate, do you spend hours scouring the phone book, or do you pick up your phone and search for tradespeople in your local area? If you need SEO services in London, do you wait for a flyer to drop through your door, or do you head straight to Google and see who’s based in your town or city?

Studies have shown that 80% of people use the internet when they need to find a product or service from a local supplier. It’s quicker and easier for customers to use search engines to find what they’re looking for. So, we can safely say that if you don’t have a strong presence in Google, Bing and the other frequently used search engines, you’ll struggle to generate exposure for your business and make those vital sales.

Without good local SEO, people who are browsing online for a company with your skills in your local area will not be able to find you. And worst of all, other companies in your sector that are already investing in local SEO services will be outperforming yours and enjoying a healthier bottom line!
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Ready to dominate Google and take your business to the next level?

Get in touch with us today and one of our team members will get back to you within 24 hours.

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